Before embarking on an entrepreneurship journey, you should have a business idea, target audience, marketing strategies, and above all, money to hit the ground running. Things seem like they are challenging, especially if you are a woman.
Female learners unfailingly achieve higher grades than their male counterparts in academics, but their achievements do not translate to occupation success. One reason for lagging behind in the race of competition by male entrepreneurs is a need for more confidence.
A survey has reported that about 50% of participants felt that they would be ahead in their careers if they were more self-confident – half of them said that they were constantly haunted by insecurities they built in school time that shattered their confidence.
Assurance in yourself and what you do is a must to streak ahead, male entrepreneurs. Regardless of the type of business you are pursuing, you should confidently present your products and services.
Here are the three essential qualities by Uche Mba you must have to evolve into a successful entrepreneur:
Identify what you are acceptable at and concentrate on it
Pursuing your passion is a piece of advice you get, but this is a clichéd remark. Successful entrepreneurs, especially those who fell multiple times, believe that passion is associated with your hobby, which makes them feel pleased.
Because you love, admire, and feel fulfilled, you try to turn your passion into a business, but chances are you need to gain the key skills to reach the top. Despite a good idea and rigorous marketing strategies, many people see their businesses need to improve.
The difference between following your passion and doing what you are ace at is the same as between a home cook and a professional chef. Separate yourself from an emotional bond you have developed with your passion for identifying what skills you do have, in other words, what you are good at.
Honing skills you already possess will help you build confidence. Explore and explore, learn and learn. Knowing what you are good at will support you in having a profitable corporation. Everyone knows that one cannot be good at everything, and if you keep yourself involved in everything, you will become a jack of all trades.
Yet, practicing things that seem off-putting is a good idea because of a lack of confidence. You cannot bring forth an opportunity but miss it by not putting yourself forward. Learning new things will expand the horizon of your knowledge, and so will your specialised niches.
Soft skills matter – do not forget
According to research, women possess more soft skills than men, particularly in collaboration and patient listening. When you begin your business, you will likely encounter challenges due to gender.
Whether it is proving your ability to run a business successfully to a lender when taking out small business loans for women or raining capital from an investor, you will be seen with sceptical looks.
Not to your surprise, they will acquiesce to offer lower money than they would do to male entrepreneurs. In order to battle such situations, you need courage and confidence. You should know what you are doing is right and will certainly bring results.
How you present yourself, your idea, your product and your business can make it or break it. You need to be a strong communicator to bring people around your proposal. Communication comes first. If you need to learn how to present your idea eloquently, your business will cease before it starts taking off.
Even though you are not working under someone, you are part of a culture. You cannot make your business thrive if you do not fit into the industry culture. Therefore, instead of just emphasising the idea of your product or service, you should also focus on your soft skills.
Break the shackles of self-doubts
The biggest reason why women get lagged behind in the race of competition is that they do not put themselves forward. Surveys have reported that women miss more opportunities than men because they have self-doubts about their abilities.
Though gender discrimination could be one of the causes, you should try to grab every opportunity by jumping out of the fear of self-doubts. You will likely have the skills to get what you want, but self-doubts could hold you back. They will stagger your confidence level, and just then, the problems will erupt from the surface.
If you are pitching a client for your product or looking to collaborate with someone, you should be able to deliver your message, mission and vision confidently. Unless you have confidence in yourself, nobody can trust you, not even your customers.
You might be hailed of questions that catch you on the hop, but if you put on a brave face and try to answer bearing the interest of your users in mind. You can quickly deal with difficult situations if you have confidence in yourself.
The bottom line
It is undoubtedly difficult for a woman to run a thriving business, not that you lack skills. Gender discrimination, sceptical looks, and self-doubt are highly responsible for shattering your confidence.
Despite possessing skills and having a great business idea, you need help to stay ahead of your competitors. Well, you can build confidence level in yourself if you confront yourself-doubts. It is not unusual that you have the ability to deal with something, but you do not trust yourself. Your inner critics hold you back from moving ahead.
Try to do things that you are good at. You can pursue your passion but make sure that you do have skills. Refrain from fighting shy of learning new things, as you never know what you can excel as. Remember that you will need communication skills too.
You should also have the potential to collaborate with others and a problem-solving attitude. You can easily attract people and make your business successful with a pleasing personality.
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