February 22, 2024

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Email, SMS, and Push Marketing For Ecommerce in 2023

Email, SMS, and Push Marketing For Ecommerce in 2023

Email, SMS, and Push Marketing For Ecommerce in 2023

The year 2022 was interesting because it marked the beginning of difficulties that are anticipated to last until 2023.

War, global inflation, the ongoing threat of a recession lasting well into 2023, and, for marketers, higher costs for digital advertisements with worse performance than in previous years, are some of these difficulties.

On YouTube and Google, the CPM has increased by 108%, while the price of Facebook ads has increased by 89%. In our BFCM 2022 report, we discovered that brands were relying more heavily on owned channels like email to SMS because of the volatility in advertising and that these channels were more successful than ever.

This article will examine the effectiveness of all three channels, forecast what brands can anticipate in 2023, and offer advice on how to reach your objectives.

Achieving Results Through Push Notifications

1. Upselling and Cross-Selling

One of the simplest ways to increase your revenue is to cross-sell and up-sell products. Don’t trust us? Consider Amazon as an example. The eCommerce behemoth was one of the first to use the “frequently bought together” or “customers who bought this item also bought” option to increase revenue by 35%. Additionally, push notifications for eCommerce increase the likelihood of upselling and cross-selling. You can use them to suggest complementary goods for them to purchase to improve the utility of the item they have purchased. As an alternative, you could suggest selling expensive goods in place of the requested item.

2. Cart Abandonment Notifications

There are several reasons why a potential customer might remove items from their cart. It might be because of expensive shipping and delivery fees, unstated fees, or just a complicated checkout process. It would be best to use push notifications in these circumstances to remind them about the product. You can even address the problem that might be impeding the sale if it is a difficult sale. To pique their interest once again, try providing free delivery or luring them in with a flash sale.

3. Delivery and Order Status

All of us have seen memes depicting customers who are impatiently awaiting the shipment of their orders. To satisfy this itch, consider employing push notifications for eCommerce. To keep the customer regularly informed of the current status of their orders, you can send push notifications. Customers would look forward to receiving notifications that an item has been packed, dispatched, or is on its way to them without any complaints.

Users Want These 3 Features from Mobile Push Notifications

Every app user wants a few features from a business notification service, though push notifications will vary from business to business.

1. Timeliness 

Timeliness  The timing of your alerts and the time you intend for them to reach your crowd require careful consideration.

Users may become irritated and uninstall your app if you send push notifications at the wrong time, such as when a sale is being announced in the early morning or late at night.

Mobile push notifications are the ideal means of providing users with up-to-date information. Sending a customer an immediate notification that their order is ready for delivery, for example, can be a helpful update that they need right away.

2. Relevance

The best strategy for creating mobile push notifications is to moderately use the channel, using it only for the most crucial and meaningful messages.

Only share the most important, urgent, and exciting updates via notifications. Everything else can be directed into other marketing channels that will better suit your messaging, like email campaigns or SMS campaigns.

A good generalization is to ask yourself whether the notification will prompt action in the next 24 hours if you’re having trouble deciding whether or not to use mobile push notifications for a message. A push notification is necessary if the response is in the affirmative. If not, it can be spread via additional campaigns.

3. Personalization

When they use apps and shop online, customers provide businesses with a wealth of zero- and first-party data, including their demographic and transactional information as well as their tastes and product preferences. Customers expect brands to use this data to create authentic and distinctive app experiences.

Personalization enables that experience, so you must include personalised messages in your mobile push notifications if you want to keep users interested and returning to your app. 

Usually, personalization begins with easy steps, such as using a customer’s name in your messages. However, with the right marketing software, you can tailor the promotions they see, the products they see, and the updates they get based on the specific tastes and preferences you’ve gathered about them.

Push notifications and SMS continue to dominate the market.

Nearly 100 million SMS messages were sent in 2022, which contributed to a 23.8% rise in channel orders.

The main takeaway, however, was that sales rose despite a decline in sends. Many businesses have decided to stop using automated SMS in all workflows.

Instead, they only employed them in workflows that were more likely to result in purchases, like abandoned carts. Despite sending fewer messages, these messages are more focused and have higher rates of conversion, which boost overall order volume.

Less can sometimes really be more.

So, if you’re looking for a practical way to boost sales amid the anticipated pressures of 2023, developing an automated SMS strategy ought to be at the top of your list of priorities.

  • Campaign push messages have been sent above 200 million times, a 290% increase.
  • Lift in linked orders of 18.8%
  • Push messages sent automatically rose by 42.6%

The same thing happened with push messages: especially in comparison with campaign push messages, automation had a 304% higher open rate and an 825% higher click rate. Automated SMS also performed better than messages sent manually.

The key takeaway from this is that to increase customer engagement and orders, brands should think about integrating SMS and push into automated workflows with high shopper intent.

Final Reflections

Push notifications offer an opt-in rate of 67.5% and a reaction rate of 7.8%, making them a great addition to your eCommerce marketing strategy. At Guni, we not only believe in the effectiveness of push notifications but also provide support to help users get the outcomes they want. And in keeping with this, we provide a plethora of push notification templates and marketing campaigns for eCommerce mobile apps and websites. To learn more right away, look at our offerings or speak with a professional!