You might not believe it but it is a fact that almost 75% of mobile phone users have purchased using their cell phones. And if you are not optimizing g the mobile experience for your prospect, then you could be missing out on a lot of opportunities for great sales. 

While you run a b2b or even b2c eCommerce business, the mobile application can be very handy for your business and your customers. The eCommerce app will help the customers to see the details of the products and place the order more easily and quickly than before. 

There are a lot more benefits that businesses can get from the eCommerce app, some of which are given below. 

Alternative To Mobile Website 

One of the reasons for having a mobile application for your eCommerce business is that many customers now prefer applications over mobile-friendly websites. Especially if your customers shops at your store more often, then it can be easier for them to download and use the app rather than access the website in a mobile web browser. 

Take the example of Amazon, the customers usually download the Amazon app rather than shop from the mobile version of the website. That is why several people want to develop an app like Amazon, and it can be a good way if you don’t have any idea about how your eCommerce website should look like. 

Higher Conversion Rates 

Another advantage of the mobile application is the growing conversion rates. With the mobile application businesses can have more conversion rates than before. The customer who uses your mobile application will be more likely to follow through and make the purchase than a customer who will simply access your website instead of just a quick review. 

That is why it is suggested that you must have a mobile application if you want to have a higher conversion rate. 

Higher Average Order Values 

It offers increased conversion rates, but more than this, it also tends to raise the average order value. The customers can have an easier time when shopping with you due to the addition of the push notification that will remind them of everything including the sales, discounts, new launches, and more, and also make the checkout process much easier.

You can get the most out of every sale and can increase the order value as much as possible. It is essential to build a thriving eCommerce business. You can increase the value of each customer and each order by launching an easy-to-use app. 

Customer Loyalty 

Customer who installs your business’ mobile app in your mobile is more likely to be familiar with the brand. They will already have some loyalty toward your brand. Although, the mobile application will allow you to develop the loyalty a customer already has to the business. 

When the customer will have your mobile app installed, it means that your business will be at the top of their mind. And they will continue to see your business icon more often. This alone can do a good job to increase the interest of your customer and enhance their familiarity with the business. 

Moreover to this, a mobile application will give you more opportunities than a website can ever. You can use the app to run the loyalty program, offer special offers and discounts, and the customized experience of the customers to the great extent that you can do with the website. This will have a significant impact on your business and will help in increasing customer loyalty. 

Best User Experience 

Another benefit of launching your mobile application is that you can offer an improved version of the user experience. There are so many web browsers, and it can be tough for you to know exactly what the website looks like to each of your visitors. On the other hand, you also have a lot to control over the design of your mobile application. You will know the interference design and know what it will look like while someone else will use it. 

Mobile applications have very fewer distractions than a website and are more minimalistic and simplistic in design and navigation. It makes it easy to direct the customers where you want them to go and can get more sales.  

Fewer Abandoned Shopping Carts 

Another benefit of having a mobile application for your business is that there is a very low rate of abandoned shopping carts. Abandoned shopping carts are one of the serious problems for the eCommerce business. Many customers add the items to their carts without following through and making a purchase. 

While there are many ways to combat that issue, one of them is the mobile application. The app will allow streamlined purchases because the app will be on the phone and will be easy to access