What Are Explainer Videos and How Can They Help Your Business? A Simple Guide

Explainer videos have quickly become one of the most popular tools in digital marketing today. If you’ve ever come across a short, animated video that explains a product, service, or idea in a clear and fun way, chances are you’ve seen an explainer video in action.

But what exactly are explainer videos? How do they work, and why are so many businesses turning to explainer video companies to create them?

In this guide, we’ll break it all down in simple, friendly language, and give you helpful advice to get started with your own explainer video.

What Is an Explainer Video?

Explainer videos are short, engaging videos used to communicate a message or explain a concept clearly and effectively. They often last between 60 to 90 seconds and combine visuals, voiceovers, and sometimes background music to tell a story.

These videos can be animated, live-action, or a mix of both. You’ve likely seen them on websites, social media platforms, or during product demos. Their main goal? To help people understand something quickly without reading long blocks of text.

Whether you’re trying to explain how your product works, introduce a new service, or show your company’s mission, explainer videos are a powerful way to get the message across.

Why Are Explainer Videos So Effective?

Let’s face it—most people would rather watch a short video than read a long article or instruction manual. And that’s where explainer videos shine. They make information easy to understand and more enjoyable to absorb.

Here’s why explainer videos work so well:

• They grab attention quickly: With fast-paced visuals and a clear message, they hook viewers in the first few seconds.

• They simplify complex topics: Have something hard to explain? An explainer video can break it down into bite-sized, visual pieces.

• They boost engagement: People are more likely to watch and share videos than other types of content.

• They increase conversions: Businesses that use explainer videos often see better results in getting people to take action—like signing up, buying, or learning more.

When Should You Use an Explainer Video?

Explainer videos aren’t just for big companies or tech startups. Any business, no matter the size or industry, can benefit from using them.

Here are a few times when an explainer video can be especially useful:

• Launching a new product or service

• Improving website engagement

• Presenting an idea to investors or stakeholders

• Training employees or onboarding customers

• Running ads on social media or YouTube

If you’re struggling to get your audience to “get it,” then an explainer video could be exactly what you need.

How to Choose the Right Explainer Video Company

So, you’re convinced that an explainer video is a great idea. Now what?

Creating a high-quality video takes more than just a good idea—it takes storytelling skills, visual design, and the right tone. That’s where an experienced explainer video company comes in.

Here’s what to look for when choosing the right partner:

• A strong portfolio: Look for videos that are clear, professional, and match your style.

• Good storytelling: The company should be able to craft a script that speaks directly to your audience.

• Custom visuals: Avoid cookie-cutter templates. A good video should reflect your brand’s personality.

• Smooth communication: You want a team that listens, responds, and works with your vision.

A quality explainer video company will walk you through the process, from scripting to final edits, and make sure the video truly reflects your message.

Tips for Creating an Effective Explainer Video

Even if you’re working with a professional team, it helps to know what goes into a great explainer video. Here are some simple but powerful tips to keep in mind:

• Keep it short and sweet: Aim for 60–90 seconds. Enough time to explain, but not enough to lose attention.

• Focus on one clear message: Don’t try to explain everything at once. Stick to one main idea or problem.

• Start with the problem: Hook your audience by showing you understand their challenge, then present your solution.

• Use a friendly tone: The best explainer videos sound like a conversation, not a lecture.

• End with a call to action: Tell viewers what to do next—whether it’s signing up, visiting a site, or contacting you.

When you team up with a skilled explainer video company, they’ll help shape these tips into a polished final product that resonates with your audience.

Where Can You Use Your Explainer Video?

Once your explainer video is ready, it’s time to put it to work! The great thing about these videos is how versatile they are.

You can use them across many platforms and purposes:

• On your website homepage to welcome visitors

• In emails to boost click rates and engagement

• On social media for shareable content

• In presentations or virtual meetings

• As paid ads to attract new leads

By placing your explainer video where your audience already spends time, you can increase visibility and build trust more quickly.

What Makes a Great Explainer Video Script?

Every good video starts with a great script. It’s the backbone of the whole experience. Without a clear and engaging story, even the most beautiful visuals won’t make a lasting impact.

A strong script should:

• Speak directly to your audience: Use “you” and “your” to make it feel personal.

• Paint a before-and-after picture: Show how life is better with your product or idea.

• Use simple language: No jargon, just friendly words that everyone can understand.

• Flow naturally: Read it out loud to make sure it sounds like how people really talk.

Many explainer video companies have scriptwriters who can help craft this part for you—but giving them a clear idea of your goals and audience makes the process smoother.

Final Thoughts: Are Explainer Videos Right for You?

If you’re trying to build brand awareness, explain a tricky product, or simply connect with your audience in a fun and memorable way, explainer videos are a smart choice.

They work well because they blend information and emotion in a short, engaging package. And the best part? You don’t need to be a huge brand or tech expert to use them.

With the help of a creative and reliable explainer video company, you can bring your ideas to life in a way that sticks with your audience—and drives real results for your business.

So, whether you’re starting from scratch or updating your marketing approach, consider adding an explainer video to your toolkit. You’ll be surprised how much one short video can do!