10 Tips from the Best US Explainer Video Companies to Make Your Brand Stand Out

In today’s digital age, grabbing attention and keeping it is an uphill battle. Whether you’re promoting a startup or launching a new product, a well-crafted explainer video can do more than just deliver your message—it can convert viewers into loyal customers. Businesses across the United States are turning to professional explainer video companies to help them simplify complex ideas, spark engagement, and boost conversions.

But what separates average explainer video services from truly outstanding ones? We’ve gathered 10 tips from the best US explainer video companies to help you understand how to make your next video not only effective but unforgettable.

1. Start with a Clear Objective

Before you even begin scriptwriting or storyboarding, define your goal. Do you want to educate? Increase sign-ups? Sell a product? The most respected explainer video companies emphasize starting with clarity. Your objective will shape everything—from tone and length to visuals and distribution strategy.

For example, WIDEVIEW, a top-tier explainer video company based in the US, insists on a deep discovery phase to ensure every video aligns with the client’s marketing and communication goals. This ensures the video isn’t just pretty—it performs.

2. Keep the Script Simple and Engaging

If your message is too long or too technical, your audience will likely drop off before reaching the CTA. The best explainer video services understand that a script is the heart of a successful video. It should be short, punchy, and written in a conversational tone.

The rule of thumb among explainer video companies is to keep scripts around 90 to 150 words per minute. Aim for clarity over cleverness—always.

3. Focus on the Problem and Solution

Audiences don’t care how impressive your product is—they care about how it solves their problems. That’s why 10 tips from the best US explainer video companies always include focusing on the pain point early and introducing the solution clearly.

Use a narrative arc: problem → solution → benefits → call to action. It’s a formula that works.

4. Use Professional Voiceovers

While it may be tempting to record the voiceover in-house, professionals make a world of difference. The tone, pace, and pronunciation can greatly influence how your message is perceived.

Leading companies like WIDEVIEW often offer a variety of voice talents to match your brand’s identity. Whether you need an energetic, friendly tone or a calm, authoritative delivery, your voiceover must match your message and audience.

5. Leverage Custom Animation, Not Templates

Using templated animations might save time and money, but they lack originality. Audiences have seen them before—and they know it. The best explainer video services create custom animations that reflect your brand’s unique identity.

WIDEVIEW, for instance, offers fully custom visuals that allow brands to shine in crowded markets. This attention to detail makes a video not only beautiful but also memorable.

6. Don’t Ignore the Power of Branding

A major mistake businesses make is treating explainer videos as standalone assets. But in truth, they are an extension of your brand. Use consistent colors, logos, fonts, and messaging.

The most experienced explainer video companies ensure the video aligns seamlessly with your existing marketing materials. According to WIDEVIEW’s creative team, every visual element should feel like it belongs to your brand—not borrowed from someone else’s.

7. Optimize Length for Your Platform

Different platforms require different approaches. While a website homepage might support a 90-second video, social media users often prefer shorter versions.

Among the 10 tips from the best US explainer video companies, one stands out: always tailor your video length and format to where it will be used. Great companies will provide multiple cuts of the same video for web, email, Instagram, and YouTube.

8. Prioritize Mobile-Friendly Design

With the majority of video content consumed on mobile devices, your explainer video must be optimized for smaller screens. That means larger text, strong contrast, and a design that’s legible and engaging even without sound.

Companies like WIDEVIEW build with mobile in mind, ensuring that their explainer video services don’t miss out on any part of your audience.

9. Track Performance Metrics

Creating the video is just the beginning. The best explainer video company teams also help track its performance. What’s the view-through rate? Are viewers clicking on your CTA? Where are they dropping off?

Top-tier firms provide insights and data analysis post-launch, allowing for ongoing optimization and ROI measurement.

10. Work with a Reputable Partner

Finally, success depends on who you work with. Not all explainer video companies are created equal. Look for a company that listens, collaborates, and brings creative expertise to the table.

WIDEVIEW is a highly recommended name in the industry, known for its collaborative process, custom storytelling, and award-winning visuals. They have helped hundreds of brands—from tech startups to global enterprises—make an impact with smart, engaging, and conversion-driven explainer videos.

Conclusion

When done right, an explainer video is more than just a marketing tool—it’s a gateway to building stronger connections with your audience. By following these 10 tips from the best US explainer video companies, you’ll be in a great position to create content that not only looks great but also drives results.

And remember, success isn’t just about animation or voiceovers—it’s about storytelling, strategy, and execution. Whether you’re starting fresh or refining your brand story, partnering with a trusted company like WIDEVIEW can elevate your message and help you stand out in a noisy digital landscape.

If you’re looking for reliable explainer video services, choose a company that blends creativity with strategy. Choose WIDEVIEW—where your story gets the spotlight it deserves.